The Buzz Blog

Growth marketing tips, insights, and newsworthy know-how from Joint Venture & Co. + the latest happenings in the cannabis, lifestyle, and health & wellness industries.

Fresh Marketing Insights with Joint Venture & Co.
By | 8 July, 2024

Dive into the transformative power of experiential marketing for cannabis and wellness brands, inspired by insights from our visionary CEO, Ann Brum.

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The Global Rise of Cannabis and Wellness: Key Events in the Second Half of 2024
By | 1 July, 2024

The second half of 2024 promises to be an exciting period for the cannabis and wellness industries, as a series of high-profile international events will take place, bringing together industry leaders, innovators, and enthusiasts.

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How Live Event Production Drives Success for Women-Led Cannabis and Wellness Brands
By | 24 June, 2024

The cannabis and wellness industry is growing at an unprecedented rate, and within this burgeoning market, women-led brands are making significant strides. However, standing out in this competitive field requires innovative strategies and impactful connections.

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Global Impact: Women’s Contributions to the Cannabis Industry Worldwide
By | 17 June, 2024

Behind this evolution are visionary leaders, innovators, and advocates who have propelled the industry forward. Among them, women have played a particularly impactful role, driving innovation, advocating for change, and shaping the future of cannabis worldwide.

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  • Why Women Are Shaping the Future of Experiential Marketing

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  • The Rise of Wellness in Corporate Marketing: Why It Works

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