The Buzz Blog

Growth marketing tips, insights, and newsworthy know-how from Joint Venture & Co. + the latest happenings in the cannabis, lifestyle, and health & wellness industries.

Maximizing Brand Impact with Integrative Marketing Strategies
By | 22 July, 2024

One highly effective strategy is integrative marketing. By blending different marketing channels and tactics into a unified plan.

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Creating Effective Roadmaps for Cannabis and Wellness Event Campaigns
By | 17 July, 2024

Navigating the complex landscape of event planning can be a daunting task, especially in the rapidly evolving sectors of cannabis and wellness. Whether you’re organizing a cannabis expo, a wellness retreat, or a hybrid event that blends both worlds, a well-crafted roadmap is your key to success.

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Fresh Marketing Insights with Joint Venture & Co.
By | 8 July, 2024

Dive into the transformative power of experiential marketing for cannabis and wellness brands, inspired by insights from our visionary CEO, Ann Brum.

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The Global Rise of Cannabis and Wellness: Key Events in the Second Half of 2024
By | 1 July, 2024

The second half of 2024 promises to be an exciting period for the cannabis and wellness industries, as a series of high-profile international events will take place, bringing together industry leaders, innovators, and enthusiasts.

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  • Why Experiences Will Matter More Than Ever in 2026

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