Our Favorite Activations from TeeHC 2024
By | 5 August, 2025

TeeHC 2024 wasn’t about being flashy. It was about showing up with something real. It was about the brands that got it and didn’t just throw up a banner and call it a day.

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Why Community-Led Brand Events Win Every Time
By | 20 July, 2025

In a landscape where every brand is fighting for attention, the ones that consistently stand out are those that lead with community. At Joint Venture & Co., we’ve seen this firsthand. The most impactful brand events aren’t the biggest or flashiest. They’re the ones built with people in mind from the very beginning.

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What to Look Forward to at TeeHC 2025
By | 8 July, 2025

It’s almost that time again. TeeHC Open returns for its fourth year, and if you’ve been part of this journey, you already know: this isn’t your average golf tournament. It’s not even your average networking event.

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Designing B2B Events That Feel Like a Lifestyle
By | 24 June, 2025

Let’s be real: most B2B experiential marketing feels more like obligations than opportunities. Stiff networking. Transactional conversations. Spaces that forget the humans behind the brands. The cannabis industry deserves more than that.

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