Designing B2B Events That Feel Like a Lifestyle
By GailG | 24 June, 2025
Let’s be real: most B2B experiential marketing feels more like obligations than opportunities. Stiff networking. Transactional conversations. Spaces that forget the humans behind the brands. The cannabis industry deserves more than that.
Read MoreClient Spotlight: How JVCo Amplified the WonderGrove x Weedmaps Campaign
By GailG | 2 September, 2024
Missouri’s Getting REC’D was a landmark event celebrating the end of cannabis prohibition in Missouri and the launch of WonderGrove’s premium brands, Field Trip Flower and Professor Cron X. Held on February 2, 2023, at Off Broadway in St. Louis, the event symbolized a new era for the state’s cannabis industry. It provided a platform for industry professionals to connect, celebrate the achievements of the legalization movement, and experience the debut of innovative cannabis products.
Read MoreEvent Planning Considerations for the Cannabis and Wellness Industries
By GailG | 26 August, 2024
There are proven event planning and marketing strategies that support the health and wellness industry. When you get to blend the two approaches, you get a winning combination PLUS an opportunity to create nuanced, cohesive, and impactful experiences that benefit brands and consumers.
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