The Importance of Targeting Your Audience in Cannabis Marketing
By vanessadeburgo | 24 April, 2023
If you’re in the cannabis industry, you know that competition is fierce. With more and more companies entering the market every day, it can be challenging to stand out and connect with your target audience. That’s where experiential marketing comes in.
Read MoreElevating the Industry: How Cannabis Brands Can Foster Growth and Sustainable Businesses Through Marketing Collaborations
By vanessadeburgo | 4 April, 2023
Brands teaming up is super important. When they work together, they can get more people to know about them, create cooler ads, come up with better stuff, and do good things for the world. As they grow, they’re also trying to be more eco-friendly by using renewable energy, recycling stuff, and supporting local farmers. This teamwork helps make things better for the planet and the people who use their products.
Read MoreWhy Consistent Branding Is Key to the Success of Cannabis Companies
By vanessadeburgo | 20 March, 2023
Effective branding is the key to standing out amidst fierce competition. Consistent branding not only differentiates companies but also builds trust, fosters customer loyalty, and fuels revenue growth.
Read MoreAnn Brum and Joint Venture Co. Redefining Community
By jvc | 10 February, 2023
Cannabis culture has experienced many positive strides over the past five years: Innovative new hemp- and CBD-based products, vaping equipment, edibles, and the legalization of cannabis in places like New York, are just a few. Throughout all the advancements in canna culture, there have been those who haven’t been afraid to be at the forefront. One is these people is the founder and CEO of Boston-based business development agency Joint Venture Co. and CEO Ann Brum.
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