The Buzz Blog

Growth marketing tips, insights, and newsworthy know-how from Joint Venture & Co. + the latest happenings in the cannabis, lifestyle, and health & wellness industries.

The Rise of Wellness in Corporate Marketing: Why It Works
By | 10 February, 2026

Photo Credit: Dubside Photography (Purify: Breathe & Heal Brunch – Party. Play. Purify. All For a Purpose… The Rise of Wellness in Corporate Marketing: Why It Works

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Why Experiences Will Matter More Than Ever in 2026
By | 13 January, 2026

Traditional channels like print ads, banner ads, and unidirectional digital campaigns are losing the fight for consumer attention. Today’s audiences want something richer, more emotional, and truly engaging.

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The Future of Cannabis Networking
By | 25 November, 2025

Gone are the days of stiff conference rooms, transactional handshakes, and predictable panel sessions. Today’s cannabis entrepreneurs, operators, creators, and advocates crave something deeper, networking that feels authentic, community-driven, and culturally aligned.

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Wellness in Motion: Reflecting on Cannabis Culture and the Power of Play, Party, Purify
By | 11 November, 2025

Cannabis culture is no longer confined to consumption. It is about connection. The movement celebrates mindfulness, creativity, and collective healing. Wellness has become an essential part of the conversation, inviting us to pause, realign, and remember that success thrives in balance.

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  • The Rise of Wellness in Corporate Marketing: Why It Works

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  • Why Experiences Will Matter More Than Ever in 2026

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