Our Favorite Activations from TeeHC 2024

Photo Credit: Dubside Photography

TeeHC 2024 wasn’t about being flashy. It was about showing up with something real. It was about the brands that got it and didn’t just throw up a banner and call it a day.

This year, we downsized by design. Fewer people, tighter programming, deeper impact. And even with a leaner budget and more challenges than usual, the vibe? Still unmatched.

Here’s a look back at the activations that turned heads, made memories, and set the tone for what experiential cannabis marketing should feel like.

On the Course: Doing the Most (in a Good Way)

The course was packed with sponsor moments that went beyond swag drops. These teams understood the assignment:

• Perpetual Brands kept it competitive with Closest to the Pin and had a full-on VR experience at the Pavilion.
• NETA + The Best Dirty Lemonade posted up with a chipping net and served seriously good infused lemonade.
• Cannatrol ran another Closest to the Pin contest (shout out to the winner. You earned it).
• Howl’s handed out infused popcorn that golfers couldn’t stop talking about.
• Zzzzonked + Nova Farms ran the Lights Out Challenge on the putting green, and yes, it was just as fun as it sounds.

These weren’t passive booths. They were built in moments and places where people actually wanted to stop and connect.

Off the Green, Into the Zone

The Chill Zone was exactly that: a come-and-go hangout spot where you could recharge, get creative, or just vibe for a while. No pressure. All present.

Some favorites:

• Build-Your-Own Terpene Mocktails from The Old Man on the Mountain
• Puff & Paint with Nina and Laura Ganci
• DIY Planting Bar from Prana Plants (sponsored by My Analytics Labs)
• Custom Visors with Dr. Marion McNabb
• Henna, Tarot, Tie-Dye, Coloring, and Wellness Shots from a crew of artists and makers who brought the soul

Plus, early morning yoga and a sound bath if you were trying to start the day grounded. And a puppy playpen if you just needed serotonin (thank you, Safe With Us Animal Rescue + Green Meadows).

Music, Media, and a Mic That Moved

The soundtrack of the day hit all the right notes. DJ sets, steel pan vibes, and Music Bingo thanks to Sensi Media. Our emcee BlaqSav kept it smooth and on schedule, cracking jokes and keeping the energy just right.

Then Jimmy Young from Pro Cannabis Media went live onsite, hosting interviews with industry leaders and telling the real stories of cannabis through the voices of the people building it.

Thinking About 2025?

Here’s the thing: the best activations didn’t cost the most. They just had intention. If you’re a brand that knows how to show up with care and wants to connect with the people who actually move this space, then we should talk.

TeeHC 2025 is already in the works. The spots that go fast? They’re the ones that feel the most real.

📩 Reach out if you’re ready to build something that belongs. View the 2025 Sponsorship Opportunities PDF.

Do It With Us

We don’t do cookie-cutter. At Joint Venture & Co., we help brands meet the moment with creativity, culture, and care.

If you’re ready to go beyond the booth and create something that actually hits, let’s make it happen. Reach out today.