Ann Brum and Joint Venture Co. Redefining Community
By jvc | 10 February, 2023
Cannabis culture has experienced many positive strides over the past five years: Innovative new hemp- and CBD-based products, vaping equipment, edibles, and the legalization of cannabis in places like New York, are just a few. Throughout all the advancements in canna culture, there have been those who haven’t been afraid to be at the forefront. One is these people is the founder and CEO of Boston-based business development agency Joint Venture Co. and CEO Ann Brum.
Read MoreGood Vibrations: How To Create A True Customer Experience
By jvc | 31 October, 2022
Discover the essence of creating authentic brand experiences in the health and wellness industry. Dive into the unique challenges faced by health and wellness brands, where emotional resonance and storytelling through mediums like video become paramount.
Read MoreThe Importance of Original Content in a Marketing Campaign
By jvc | 7 June, 2022
Original content is an essential component of a brand marketing campaign. It boosts search engine rankings, enhances online visibility, and builds brand image. Search engine algorithms favor content that is original, relevant, and semantically sensible.
Read MoreWhat is Brand Marketing and Why is it the Most Important Part of Business?
By jvc | 4 January, 2022
Essentially, brand marketing strategy boils down to storytelling. At its core, brand strategy is the creation of a compelling narrative that demonstrates the solution to a customer’s problem. To develop a compelling narrative, you must consider both the pain point and the solution for your customer. This is called a product-market fit, and it forms the basis of your positioning strategy.
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