The Science of Color Psychology in Cannabis Branding
By GailG | 5 October, 2023
The choice of colors in branding is far from arbitrary. It’s a science that taps into the subconscious minds of consumers. Colors have the power to evoke emotions, convey brand personality, and create lasting impressions. From the tranquil greens of wellness-focused brands to the energetic reds of those aiming for a recreational audience, each hue plays a pivotal role in crafting a cannabis brand’s identity.
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